Actionable IoT and Baxter Planning to enhance connected intelligent services strategies for field service organizations

Austin, TX – June 10, 2020 —Baxter Planning, a pioneer and recognized leader in service parts planning and optimization solutions, announces a strategic alliance with Vertical Solutions, Inc. (VSI), a developer of cloud-based solutions, including Actionable IoT “Squirrel.”

“Most Baxter customers are Enterprise businesses that were early adopters of the servitization trend and have established leadership positions in their markets by differentiating their products with service. Augmenting our partner ecosystem with Actionable IoT expands Baxter’s capability to be a trusted partner for supporting their service supply chain.” Phillip Kennedy, Chief Marketing Officer at Baxter Planning.

Actionable IoT™ Squirrel provides Alarm Response Automation (ARA) to help companies rapidly monetize on their intelligent services initiatives. As companies step further into connected services, Squirrel helps organizations use IoT data effectively as a connector in the supply chain. New models are being built every day, and Squirrel’s asset, entitlement and workflow building blocks assist organizations in finding meaning in their IoT data while expediting the return for outcome-based service strategies.

“Manufacturers and service organizations are tasked with not only capturing real- or near-real time data from products and equipment but also make sense of that data to enhance the services being offered to customers,” says Aly Pinder Jr, program director Service Innovation & Connected Products IDC. “Without a link between IoT data and the execution of service resolution, organizations will continue to struggle to deliver predictive and prescriptive service resolution.”

The collective solutions of Baxter’s Prophet and Actionable IoT™ Squirrel create a robust, sophisticated combination. As IoT data begins to shed light on which installed base assets have the potential to fail, and action needs to occur, the natural evolution is to ensure spare parts are available to maximize uptime. Integrating the service supply chain with pre-emptive service specifically designed to function at the actionable IoT data level, paves the way for new, revenue-generating service offerings.

“During their digital transformation journey, our customers and prospects are continually looking at innovative revenue models to more quickly monetize on the connected products within their install base” says Ronnie Wegmann, SVP at VSI’s Actionable IoT. “Coupling our Squirrel solution with Baxter makes sense for companies who want to deliver differentiated value from their supply chain.”

About Baxter Planning
Headquartered in Austin, Texas, with employees around the globe, Baxter Planning was founded in 1993 by Greg Baxter, who saw the need for a solution to address the lack of planning technologies in the market. Now a worldwide leader in aftermarket supply chain planning, Baxter helps customers plan billions in service parts inventory every day. The list of Global 2,000 enterprises and growing startups deploying solutions from Baxter include Verizon, Nokia, Tokyo Electron, Stanley Black and Decker, SONY, Johnson & Johnson, and many others. Baxter’s differentiated combination of a SaaS platform featuring Planning as a Service enables supply chain organizations to deliver dramatic improvements in post-sales service levels while increasing profitability and cash flow. Baxter has been on SupplyChainBrain’s “List of 100 Great Supply Chain Partners” for 16 consecutive years and recognized multiple times as a “Best Places to Work in Austin.” For more information, visit or email us at

About Vertical Solutions, Inc. (VSI)
Companies worldwide use VSI’s solutions to improve service response and resolution times, reduce the costs of delivering service, better manage entitlements, increase revenue, improve the customer experience, and broaden their portfolio of connected service offerings. Our cloud first PaaS features unique capabilities that enables companies to automate interactions between any entity, database, or group within their supply chain based on business processes. Your supply chain requires flexibility and agility – you need additional tooling for your Internet of Things (IoT) and Industrial Internet of Things 4.0 (IIoT 4.0) strategies that will enable you to deliver exceptional services now, and to be poised for future demands. Our Actionable IoT™ solutions enable better visibility into your data, and further automate your intelligent services strategies. For more information, visit