We are committed to your success, continuously driving innovation and delivering value to your business. Our seasoned executive team brings decades of expertise, building strong partnerships and tackling complex Service Supply Chain (SSC) challenges to support your operational excellence.
Chuck Moeling
Chief Executive Officer
Chuck Moeling spent the first half of his career with Bain & Company and Accenture focused on clients at the intersection of growth and technology. As an operator, Chuck has led SBUs and held C-level positions with high growth, recurring revenue, technology businesses in the SaaS, security and network infrastructure markets, both domestically and around the globe. He joined Baxter Planning as CEO in 2018 following Polaris Partners’ growth capital investment. Chuck has an MBA from Wharton, an Electrical Engineering degree from Vanderbilt and his CPIM from APICS. In addition to his passion leading great teams delivering powerful customer solutions, he relishes the feel of a fly rod, the mist of saltwater spray fighting a big fish and a great glass of cabernet to celebrate the day’s catch with his wife and sons.
Greg Gillins
Chief FINANCIAL Officer
Greg Gillins brings over a decade of experience in Finance and Corporate Development/M&A within PE-backed SaaS companies. He started his career in accounting before transitioning into finance leadership, where he developed a strong foundation in strategic planning, KPI-driven execution, and operational excellence. Prior to joining, Greg served as CFO for another Marlin portfolio company, giving him a deep understanding of Marlin’s operating model and accelerating his impact at Baxter Planning.
Greg lives in Charleston, South Carolina, with his wife, Libby, and their two teenage daughters. When he’s not playing the role of family Uber driver, he enjoys cooking, traveling, and spending time outdoors—whether fishing, relaxing on the beach, or exploring the Lowcountry’s waterways. In the fall, you’ll likely find him cheering on the University of Georgia football team.
Mårten Gustafsson
Chief Revenue Officer
Mårten Gustafsson is a veteran technology executive with 20+ years of sales, strategy, marketing, services, and business development experience across multiple industries, managing business units and teams across the Nordics and Europe. Mårten is passionate about leading high-performing teams to help companies realize value with sustainable solutions in a global environment.
Prior to Baxter, Mårten worked for PTC, Dassault Systemes, and Syncron driving significant growth and business expansion opportunities. As CRO, Mårten leads Baxter’s global sales, partnerships, and marketing teams to drive new customer value and deliver world class service-business transformations. Mårten holds a master’s degree in mechanical engineering from Uppsala University and has a background in services, pre-sales, and sales before assuming his more recent sales leadership roles. Outside of Baxter, Mårten enjoys spending time with his family and pursuing numerous competitive sports in Sweden (and in locations around the globe!).
Stacy Kannawin
Chief Customer Officer
Stacy has spent the majority of her 25+ year career in Supply Chain and Technology. She has led Customer Success and Commercial teams in the U.S. and abroad. Her expertise spans public and start-up companies within the Supply Chain and Technology space with organizations such as Wal-Mart Stores, Ernst & Young, IBM, LeanLogistics, MacroPoint and Uber Freight. She now serves as Baxter Planning’s Chief Customer Officer, focused on value realization and strategic customer relationships.
Stacy holds an MBA in Supply Chain Management, and BA in Financial Administration, both from Michigan State University. Her interests include traveling the world, all things sports related to Michigan teams, Zumba, and spending quality time with family and friends.
Andrea Hayton
Chief marketing officer
Andrea is a seasoned marketing executive with vast experience in building and leading high-performing global marketing and business development teams. Her expertise spans public and private companies as well as mid-sized to large enterprises in the business management and supply chain technology sectors, including organizations like MAM Software, BluJay Solutions, e2open, and Powerfleet.
Skilled at developing repeatable, scalable, and predictable go-to-market strategies, Andrea drives pipeline and revenue growth through a ‘one revenue team’ approach.
Andrea received a Bachelor of Arts degree in Psychology from Bucknell University. Outside of work, she enjoys all things fitness, traveling, food, and quality time with family and friends.
Chad Hawkinson
Chief INNOVATION Officer
Chad Hawkinson has over 20 years of management and product leadership experience in both private and public companies. Most recently, he was Chief Product Officer for Vertafore, a Denver-based software company focused on the insurance industry that was sold to Roper Technologies (NYSE: ROP) in 2020. Prior to Vertafore, Chad was the Senior Vice President and General Manager for a $350M division of IHS Markit (NASDAQ: INFO), where he managed over 1,000 employees across product development, sales, marketing, data science, and professional services. Mr. Hawkinson has done business in over 30 countries. Chad has a Bachelor of Science in Mechanical Engineering from Virginia Tech and a Master of Business Administration (MBA) degree from MIT. Outside of Baxter, Chad enjoys spending time with his family and friends in Colorado. He also teaches engineering classes part-time at the University of Colorado at Denver. Chad formerly led Product, Technology and Professional Services for Baxter.
Josh Riney
Chief Technology Officer
Josh has over 25 years of management and technology leadership experience in private and public companies spanning from startup scale to Fortune 10. He has extensive experience leading global teams through cycles of significant growth while remaining focused on creating solutions imbued by technology to deliver customer value.
Josh is passionate about driving continuous improvement and innovation in management processes and technology systems, and adept at balancing the need for constant innovation with dependable service to meet present and future customer needs. Whether building innovative MVPs, continuing the feature expansion of established products, or directing the digital transformation of legacy systems, Josh delivers on business needs by building empowered, cross-functional teams working in partnership with departments across Baxter.
Outside of work, Josh enjoys running outside his home in the foothills of CO, exploring the canyon lands of UT with his family, and remodeling houses.
Gina V. Ross
Vice President of People and Culture
Gina has been with the Baxter Planning team since 2015 and has played a pivotal role in the company’s global growth. As head of the People and Culture function, Gina oversees talent management, employee engagement, and organizational development across all regions. She is passionate about creating an employee-first culture that empowers employees to reach their full potential while aligning people strategies with business goals. With a background in mental health counseling and personal injury litigation, Gina’s unique expertise in fostering personal growth and well-being is a cornerstone of Baxter Planning’s global success. Her leadership ensures that Baxter Planning continues to build a diverse, inclusive, and thriving workplace environment.
Gina holds a Master of Science in Social Work from the University of Texas at Austin and a Bachelor of Science in Psychology from Santa Clara University. Outside of Baxter, she resides in Austin with her husband and two children. She enjoys cooking, traveling, volunteering in the community, and spending quality time with friends and family.
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