Devoted to our Customers, Partners, and Employees

Chuck Moeling, Chief Executive Officer

Chuck Moeling spent the first half of his career with Bain & Company and Accenture focused on clients at the intersection of growth and technology.  As an operator, Chuck has led SBUs and held C-level positions with high growth, recurring revenue, technology businesses in the SaaS, security and network infrastructure markets, both domestically and around the globe.  He joined Baxter Planning as CEO in 2018 following Polaris Partners’ growth capital investment. Chuck has an MBA from Wharton, an Electrical Engineering degree from Vanderbilt and his CPIM from APICS.  In addition to his passion leading great teams delivering powerful customer solutions, he relishes the feel of a fly rod, the mist of saltwater spray fighting a big fish and a great glass of cabernet to celebrate the day’s catch with his wife and sons.

Mårten Gustafsson, Chief Revenue Officer

Mårten Gustafsson is a veteran technology executive with 20+ years of sales, strategy, marketing, services, and business development experience across multiple industries, managing business units and teams across the Nordics and Europe. Mårten is passionate about leading high-performing teams to help companies realize value with sustainable solutions in a global environment.
Prior to Baxter, Mårten worked for PTC, Dassault Systemes, and Syncron driving significant growth and business expansion opportunities. As CRO, Mårten leads Baxter’s global sales, partnerships, and marketing teams to drive new customer value and deliver world class service-business transformations.
Mårten holds a master’s degree in mechanical engineering from Uppsala University and has a background in services, pre-sales, and sales before assuming his more recent sales leadership roles. Outside of Baxter, Mårten enjoys spending time with his family and pursuing numerous competitive sports in Sweden (and in locations around the globe!).

Stacy Kannawin, Chief Customer Officer

Stacy has spent the majority of her 25+ year career in Supply Chain and Technology. She has led Customer Success and Commercial teams in the U.S. and abroad. Her expertise spans public and start-up companies within the Supply Chain and Technology space with organizations such as Wal-Mart Stores, Ernst & Young, IBM, LeanLogistics, MacroPoint and Uber Freight. She now serves as Baxter Planning’s Chief Customer Officer, focused on value realization and strategic customer relationships.

Stacy holds an MBA in Supply Chain Management, and BA in Financial Administration, both from Michigan State University. Her interests include traveling the world, all things sports related to Michigan teams, Zumba, and spending quality time with family and friends.

Andrea Hayton, Chief Marketing Officer

Andrea is a seasoned marketing executive with vast experience in building and leading high-performing global marketing and business development teams. Her expertise spans public and private companies as well as mid-sized to large enterprises in the business management and supply chain technology sectors, including organizations like MAM Software, BluJay Solutions, e2open, and Powerfleet.

Skilled at developing repeatable, scalable, and predictable go-to-market strategies, Andrea drives pipeline and revenue growth through a ‘one revenue team’ approach.

Andrea received a Bachelor of Arts degree in Psychology from Bucknell University. Outside of work, she enjoys all things fitness, traveling, food, and quality time with family and friends.

Chad Hawkinson, Chief Innovation Officer

Chad Hawkinson has over 20 years of management and product leadership experience in both private and public companies. Most recently, he was Chief Product Officer for Vertafore, a Denver-based software company focused on the insurance industry that was sold to Roper Technologies (NYSE: ROP) in 2020. Prior to Vertafore, Chad was the Senior Vice President and General Manager for a $350M division of IHS Markit (NASDAQ: INFO), where he managed over 1,000 employees across product development, sales, marketing, data science, and professional services. Mr. Hawkinson has done business in over 30 countries. Chad has a Bachelor of Science in Mechanical Engineering from Virginia Tech and a Master of Business Administration (MBA) degree from MIT. Outside of Baxter, Chad enjoys spending time with his family and friends in Colorado. He also teaches engineering classes part-time at the University of Colorado at Denver. Chad formerly led Product, Technology and Professional Services for Baxter.