“Digitalization,” “servitization,” “route optimization”: You’ve heard the list of “ations” that’ll future-proof your business.

According to Newton’s third law, for every action there’s an equal and opposite reaction. 2021 will be a reaction of sorts to the events, and lack of events, in 2020.

We’ve all experienced the impacts of 2020. Offices sat empty as most daily routines moved into the home. Business and personal travel dwindled to record lows. Many of the shifts of 2020 weren’t just temporary; they disrupted the status quo and presented organizations with a lingering batch of challenges.

A shift is coming where organizations circle back to fundamental projects like system implementations or upgrades, training initiatives, and process improvements, and do the fine-tuning required to fully realize their benefits.

“It ain’t easy bein’ green.” Kermit the Frog said (or sang, rather) it first, and it’s become a trite expression.

Happy Earth Day! Sustainability is a big deal here at Baxter Planning, both for us as a company and to our employees as individuals. We can all make a difference, every single day.